First things first — this isn’t a shameless plug. Yes, I have a friend who works there.
Yes, they introduced me to the brand.
But no, I don’t hype things I don’t genuinely love.
And Botivo? I genuiely love it.
Botivo calls itself a “Big Sipping Botanical Aperitivo”.
Non-alcoholic. Small-batch. Brewed on a farm in Hertfordshire.
And somehow — it gives me the same end-of-day calm as a glass of wine… minus the hangover and dehydration.
But this post isn’t actually about how good it tastes (though it really does).
It’s about how it feels to become a customer of this brand.
Because that’s where Botivo isn’t just good — it’s giving a masterclass in customer experience strategy. And I for one am here for it.
🧡 A Brand Built on Heart
I was gifted my first bottle and wow did that not last long. So I set out to buy some more. Distribution is still limited to a few major retailers and Ocado, so I ordered directly from their website.
That’s when the experience really started.
Delivery was quick, and clearly communicated.
The product arrived in a beautifully branded pack — a welcomed departure from the many brown amazon packages that grace my doorstep.
Inside was an elegant Z-fold A3 leaflet with signature serve ideas, origin stories, and an intro to “Yellow Perks” — their customer rewards scheme that includes refer-a-friend discounts and a gift on your fifth order.
There was also a full keepsake mini recipe booklet with ideas for both alcohol-free and alcohol-friendly drinks.
And — in a genius brand collaboration — there was a decent sample size of premium olive oil from Citizens of Soil, another independent brand built with care, story, and soul. They even included recipes combining the oil and Botivo in food pairings.
The next day?
An email from the makers. With personal stories of how they founded the brand and what they still do day in day out to keep it special.
Yes, it was probably automated.
But it didn’t feel like it.
It felt personal. Warm. Curious.
Like someone behind the brand genuinely wanted me to enjoy this new ritual I’d just bought into.
So, why does this matter?
Because so many DTC brands do the basics well — but very few make you feel something.
Botivo didn’t just send me a product.
They sent me an invitation.
To slow down. To savour. To join a brand that values its customers as participants, not just purchasers.
This wasn’t some loyalty point afterthought.
It was a masterclass in how to make your customers feel like insiders from day one.
The So What?
When customer experience is crafted with real care — from packaging to perks to post-purchase comms — it doesn’t just delight people.
It builds belonging.
And when people feel like they belong, they buy again.
They tell their friends.
They join the club — and stay in it.
Great product is only half the story.
The other half?
How you make people feel when they choose you.
Botivo gets that.
And I’ll be ordering again.
And you can too from here https://www.botivodrinks.com/
The So What... 
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