The So What was created by Coral Cranmer, a brand and advertising strategist with over 16 years of experience helping brands find clarity, earn attention, and create work that actually moves people — and the numbers.
With a career that spans both agency and client-side leadership, Coral has led strategy for household names across retail, entertainment, finance, culture, and sport.
What sets her apart is a restless curiosity and a belief that strategy should never stop at the insight. It has to answer the bigger question: So what?
This space is a reflection of that mindset — a home for honest takes, practical thinking, and the kind of observations that come from sitting on both sides of the table, supercharged with a little help from AI. It’s not here to take our jobs, but it does one hell of a job to make them easier.
The aim is to demystify the gaps between agency and client worlds, share lessons that others can use, and invite conversation around the messy, brilliant business of marketing, advertising and strategy.
Though not built as a business site, Coral is open to consultancy opportunities and collaborative projects. Feel free to reach out.
The So What... 