The So What…
Insight is nothing without Action
recent posts
Curious about the crossover between agency and client life?
This space shares real talk, lessons, and strategy takes from someone who’s sat on both sides. Always with a clear So what? at the end.
Category: Uncategorized
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First things first — this isn’t a shameless plug. Yes, I have a friend who works there.Yes, they introduced me to the brand. But no, I don’t hype things I don’t genuinely love. And Botivo? I genuiely love it. Botivo calls itself a “Big Sipping Botanical Aperitivo”.Non-alcoholic. Small-batch. Brewed on a farm in Hertfordshire.And somehow…
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Data is often treated like truth. Cold. Hard. Objective. For some its the holy grail and a hammer to beat you with. But here’s the catch: data doesn’t speak by itself — people interpret it.And depending on who is doing the interpreting, the story that data tells can look wildly different. Hand the same data…
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If there is a document that is almost guaranteed to cause tension within both client and agency teams its got to be “the brief”. If you’re not trying to seek out its existence, then you’re arguing over what should and shouldn’t be included. Is it too long, not long enough, have you tried to be…
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Strategy is everywhere. But too often, it stops short. A great insight, a sharp headline, a deck full of charts — and then? Insight without impact is just noise.The So What exists to close that gap. To ask the essential question:So what? This isn’t about surface-level observations or feel-good creative.It’s about clarity. Relevance. Action. Asking…
The So What... 