This space is a collection of thoughts, learnings, and sharp observations from years spent on both sides of the marketing and advertising table — agency and client.
It’s built for those who work in the industry, alongside it, or are just trying to make sense of it all. The aim? To demystify some of the long-held misconceptions each side has about the other, and to offer up practical, real-world insights that you can take into your own work or share with your team.
Expect honest reflections, clear takeaways, and a healthy dose of strategic curiosity — always grounded in the one question that matters most: So what?
This isn’t a sales pitch. But if something here strikes a chord and there’s potential to work together, feel free to get in touch using the button below.
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The So What... 